When releasing something new to the world, like a product or a work of art, there just a few types of reactions from the masses:

1. Love it!  Solves my problems wonderfully.  I will give you whatever amount of money you desire in exchange for it.
2. Hate it! Doesn’t solve my problems.  It looks like crap and works like crap.  It is crap.   It doesn’t even do X, Y, and Z!!  The creator is obviously a clueless, talentless moron.
3. Don’t understand it.  What’s the big deal?  I don’t really get what it’s trying to do.

The group with the positive reaction is in the right market, but since they are being satisfied, they won’t be able to offer much useful advice for improvement.  The good news is that they can spread the word about the virtues of the product.

The group with the indifferent reaction is in the wrong market, as they do not suffer from the problem the product is attempting to solve.  Going to them for advice, unless you’re trying to enter new markets, is going to be a long, hard slog with low returns.

The group with the negative reactions is the most valuable for product improvement.  The group that hates the product has the problem but doesn’t like the solution provided by the product.  They can provide all sorts of reasons why the product sucks, and although one must filter such advice, it can be valuable to receive such brutal honesty.  Unfortunately, it can be difficult to get this sort of feedback.  Friends are notoriously poor sources; they don’t want to risk damaging the relationship, so they stay quiet instead of subjecting themselves to the discomfort of friend-to-friend honesty.  External, impersonal reactions are essential.

My hope is that Blurity!, in its mission of removing blur from photos, finds many people of the first and second persuasions.  The first, to evangelize.  The second, to improve.

According to the “release early” philosophy, the first version of software should be so bad that it’s embarrassing.  I think that this first pre-alpha prototype, version 0.0.1, of Blurity! fits the bill.  It isn’t that great, and I know it.  (That doesn’t mean I’m not proud of it.)

So why release early?  Doesn’t doing so risk damaging the reputation of the brand?  Maybe, but I feedback, and keeping the product close isn’t going to get me it.  With the early release, I can see how real users are actually interacting with the product.  I can show the prototype to different users and validate my assumptions about the market.  Update my assumptions, too.

Having the product out there, live, means that I’m forced to keep on top of updates and bug fixes.  No slacking off.

Finally, there is the tempting possibility of revenue, if only a few dollars.

My startup is going live!  Full details on my company blog.

Last night, I went to the Soap Factory‘s Haunted Basement with some friends.  I tend not to find haunted houses scary, and the Haunted Basement was no different.  The production values were good.  The actors were making a strong effort.  I once again failed to be scared.

The good news is that I didn’t start laughing uncontrollably.  I sometimes find haunted houses to be hilariously funny.

What would it take to make a truly scary haunted house?  Here are some thoughts:

• Beer goggles, like the ones used to simulate various levels of intoxication.  Would lessen situational awareness and severely restrict vision, leading to increased spookiness and impact of surprises.
• Actual ghosts.  Could be difficult to procure.
• Lots of chainsaws, lots of dental drills, lots of needles.  All of them make me squirm.
• Set in a naturally scary location, like an old mental hospital or a spooky forest.  The scarier the environment, the less needs to be added.
• Plainclothes actors (i.e., dressed like normal customers), who would be grabbed by costumed actors and subjected to various simulated gory deeds in front of the true customers.   Would provide a sense of actual danger, assuming that the plainclothes actors were convincing and the simulated deeds were sufficiently unexpected.

I wonder if there are any walk-through haunted houses presently in operation that are actually, you know, scary.

One month ago, I declared my intentions to work on my startup full time.  The response was surprisingly positive, and I felt like I was making the right move.  I still do.

To be honest, I’ve been working on my product for far longer than a month.  The idea is about a year old, the current round of work started in late June, and significant coding started to get done in early August.  The change since mid September has been mostly cosmetic: I no longer split my attention between a traditional job hunt and entrepreneurial efforts.

So how’s it going?  Well… the product is not functional yet.  The web site is in place, the payment system has been integrated, and the IT issues have been addressed, but the heart and soul of the isn’t quite there.  That’s somewhat discouraging, as I would like to be able to push the prototype out and begin getting feedback (as well as some revenue).  The delay is encouraging, too, as it reflects the very significant technical challenges associated with a product of this type.  Barriers to entry are good things.

What's around the bend?

Based on the current state of the project, I anticipate that an early prototype will be stable and useful enough for limited public interaction by the end of October.  Don’t expect a polished product.  Don’t expect a beautiful interface.  Do expect something that shows promise.  Do expect something that has nothing at all to do with any of the current “flavors of the month.” Do expect something that solves an actual problem.

It’s getting closer.  I’m excited!

In support of the entrepreneurial spirit, I thought I’d plug a couple of new sites produced by my friends.

Let’s start with one of my great loves: cars.  I enjoy driving cars.  I enjoy talking about cars.  I enjoy working on cars.  My inner child can’t stop ogling high-end exotic cars like Ferraris and Aston Martins.  Sadly, my very real aging self needs more reliable, more practical transportation on a daily basis.

I love my Subaru Outback.  It’s not fast, it’s not filled with electronic gizmos, and it’s even a bit on the ugly side.  But it’s dependable, affordable, versatile, and great for hauling my hockey gear to ice rinks in the middle of blizzards.  Plus, it made two trips between Minnesota and California while significantly overloaded.  It’s a solid car.

Middle Class Motoring, run by my friend John, celebrates “middle class” cars of all types.  I like the idea.  It’s a mix of reviews, arguments, and retrospectives.  Plus, the recurring segments have titles like “Car Crushes” and “Crap Car of the Week.”  How can you go wrong?

One of my other great loves is hockey.  Unfortunately, none of my friends have built any sites related to hockey, so we’ll move on to…

Photography.  I have passion for photography.  Even though my idle Flickr stream might suggest otherwise, I still love the art of taking photos.  I’m just on sabatical while I work on my photo deblurring product.

I like to think that I know a thing or two about capturing images with a camera, but that skill did not come easily.  It was won through hard work and countless hours of practice.  I had many questions along the way.  Some were answered on photography forums, and others were eventually puzzled out.  It would have been nice to have a consolidated place to find answers to my photography questions online.

PhotoQnA, run by my friend Tyler, provides and easy-to-use service for asking and answering photography questions.  It’s similar in form to Stack Overflow (and in fact uses the same engine): users can post questions, users can answer questions, and users can vote on the questions and answers (a la Digg).  The internal search function works quite well, and the reputation system supports and rewards high-quality dialogue.   If you have a photography-related question, I encourage you to post it there.

Both sites are relatively new, so a few parts are rough around the edges and the content is not too extensive.  However, they satisfy previously unmet needs and niches, so I have high hopes for them.